Natural and artificial flavor. Ready for a little pop corn hocus pocus? Start with flavorful, crunchy pop corn kernels, charmed with a hint of sweetness. You add the magic by pouring on the luscious, creamy marshmallow topping. Ta dah - there's nothing to it! You' be enchanted by each crispy kernel's delectable, mallow-y, melt-in-your-mouth flavor. So magically scrumptious, before you know it - poof - your Mallow Magic Microwave Pop Corn has disappeared!